It looks like the FTC has learned from oversight lapses at the dawn of social media:
“[The Internet of Things] has the potential to provide enormous benefits for consumers, but it also has significant privacy and security implications,” warned Ramirez.
“Connected devices that provide increased convenience and improve health services are also collecting, transmitting, storing, and often sharing vast amounts of consumer data, some of it highly personal, thereby creating a number of privacy risks.”
via The FTC Warns Internet Of Things Businesses To Bake In Privacy And Security | TechCrunch.